By Minda Smiley

Digital Content Next, a publisher trade association that counts Bloomberg, the New York Times and Refinery29 as members, has sent a letter to P&G’s chief brand officer Marc Pritchard to tell him that its band of premium publishers can help the consumer goods company combat the many issues that have plagued the digital advertising industry in recent years.

The letter, which was reported by Ad Age, comes just weeks after Pritchard outlined his plans to fight ad fraud, review media agency contracts, adopt industry-wide viewability metrics and call for third-party verification, Read full story ›

Source: The Drum