By Jessica Goodfellow

Senior marketers were somewhat of a rarity in the publishing world but over the last six months News UK, Time Inc UK and the Telegraph have all looked to change that. With more publishers having to cede traffic to the likes of Facebook and Google, their riposte is to stake future growth on their ability to market their intimate understanding of their readers and use those insights to create new products and services.

It’s why News UK made the decision to promote chief marketing officer Chris Duncan to a newly created chief customer officer role Read full story ›

Source: The Drum