By Seb Joseph

At a time when great content isn’t enough to secure their survival, publishers are looking to create conversational experiences around those posts to survive the shift from apps to messenger services.

In the future people won’t read the news, they’ll chat with it. Rather than headlines, they’ll receive emoji-laden messages as if written by a friend. This is the fate of mobile news as CNN, Quartz and the Guardian predict it. Odd as it might sound, ‘conversational news’ is the latest attempt from publishers to work out how journalism on mobile can make money.

Whether it’s a AI-driven chatbots like CNN’s new Read full story ›

Source: The Drum