By Gillian West

With Facebook and Twitter growing in influence, and more and more users using them as a source of news, News UK chief marketing officer, Chris Duncan, has claimed publishers’ handing over their content for distribution on social networks “where the advertising revenue accrues to the social media platform” is an act of “vanity”.

Almost two thirds (63 per cent) of social media users have admitted to using the platforms for news discovery, according to a survey conducted by Pew, a figure likely to increase with Twitter’s ‘Project Lightning‘ and Facebook’s ‘Instant Articles’ which allows news organisations to publish Read full story ›

Source: The Drum