By Seb Joseph

The company launched its “Forever Faster” marketing push to fend off greater competition from smaller players Under Armour and Warrior Sports. The back to basics approach to marketing pulls the brand away from its previous fashion-focused efforts and appears to be resonating with sports fans in its third quarter.

Sales climbed 3.7% to €843m in the three months to September, boosted by a strong demand for the evoSpeed boot worn by several high profile stars at the World Cup. Footwear sales, which account for around 44% of the company’s total, rose 2% in the quarter when adjusted for currency effects – Read full story ›

Source: Marketing Week