By Natalie Mortimer

Puma is to let fans purchase goods directly from its social media posts after admitting to playing “catch-up” in the ecommerce arena to more experienced rivals.

The move is a first for the brand as it looks for new ways to better align marketing and sales. It will follow tests, launched at the start of the month, on YouTube that give fans the option to click to buy its evoPower football boots while they watch.

“If we’re going to talk about the product and show the product then let’s let people actually buy the product,” Puma’s european head of ecommerce Read full story ›

Source: The Drum