Push, pull, participation and purchase – are you using the four Ps of mobile bridging?
By Julian Smith
As I’m sure anyone reading this article will be aware, in most parts of the developed world today smartphone adoption has reached near ubiquity and smartphone addiction is starting to set in. Pretty much every adult below the age of 60 now comes with a smartphone permanently attached and a growing number could not face a minute of their lives without one.
Thanks to their multi-functional, multi-purpose nature, these handheld devices are being continuously and repeatedly accessed throughout the day to manage, enhance and ease our lives. A recent study by Tecmark found that on average users look Read full story ›
Source: The Drum




