Pusser’s Rum appoints Lucre for PR as company looks to introduce brand to new audiences
Pusser’s Rum has handed its communications and PR account to Lucre, following a four-way pitch.
The agency has been briefed to reinvigorate the Navy rum brand, support new product launches and bring a younger target consumer to the brand via a trade and consumer campaign.
Peter Thornton, brand marketing manager at Cellar Trends, owner of Pusser’s Rum, explained: “Lucre really stood out to us for a number of reasons. The passion and creativity with which they presented their ideas blew us away, plus their credentials in the food and drinks trade were very impressive. We’re confident they’ll deliver on both the consumer Read full story ›
Source: The Drum
