By Jamie Peate

When I was a kid, Christmas was all about Christmas TV specials: Morecambe and Wise, The Two Ronnies, Disney Time, Billy Smart’s Circus – a simpler age when there were only three channels and you all sat round the telly watching stuff together with Dad getting the final say.

In our new multichannel, multiscreen world, this Christmas ‘event’ telly has made a bit of a comeback with the likes of Dr Who and Strictly Come Dancing. And now even the adverts are getting in on the act.

M&S kicked off the trend for Christmas ‘event ads’, enlisting the help of various supermodels Read full story ›

Source: The Drum