By Naomi Taylor

PZ Cussons has launched their youth brand ‘Being’ with the help of creative communications agency Cult Ldn.

PZ Cussons Beauty, the manufactures of St. Tropez, Sanctuary Spa, Charles Worthington and Fudge, are set to launch Being by Sanctuary Spa, targeting the centennial market shopping for body care on the high street.

Cult Ldn have developed an end-to-end brand launch strategy, which includes mapping the full brand positioning and brand tone of voice. Cult have also been appointed to run a complete social and in-store launch strategy, aimed at building awareness and brand equity in ways that resonate with a truly pioneering digital Read full story ›

Source: The Drum