By Staff Writer

How did you get into working in search?

I didn’t. I was mucking around in search long before it was work. It grew from an obscure hobby which only a handful of us did into a cottage industry, then an industry, then became marketing and then got bigger than TV around me. My geeky hobby become a job. How lucky am I?

Search has quickly become a crucial component to every marketer’s brand strategy – but where do you feel it is still falling down generally?

Too many marketers build websites first and then think of SEO. That’s wrong. SEO is Read full story ›

Source: The Drum