Q&A: Head of brand management, Mini
Marc Lengning, head of brand management, Mini
Q: What is the thinking behind Mini’s new logo?
Mini has undergone a brand refresh including a new logo. The point about the new logo is that it’s super-clear and authentic. It’s not faked 3D [any more]; it’s 2D, so very clean. It is also really important for us, as we go more and more digital, to have a logo that works well on all digital gadgets, including mobile, where the logo shrinks.
The new logo has the big advantage that even if it’s small, it is still super-clear and recognisable.
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Source: Marketing Week
