By Jennifer Faull

Why has the ‘Switch’ ad has been a success beyond just it being from Nike? How much is down to the media distribution strategy?

I’m not sure it’s always been true in the mind of the public, or press, that YouTube is the home of sports entertainment. We’re not out there competing for live sports rights. But what you notice is that there’s an enormous amount of sports content available and on our platform the conversation on sports content extends beyond the game itself. And that conversation happens in video and it drives the excitement around an event like the Euros. Read full story ›

Source: The Drum