By Leonie Roderick

The airline’s new campaign and tagline, ‘Going Places Together’, aim to reflect its brand evolution as it moves away from product focused campaigns.

The television ad will feature on CNN, BBC Worldwide and CNBC, while the existing Sky News partnership, sponsoring the weather, will be updated with the new campaign and brand approach. There will also be outdoor activity at Heathrow Airport.

According to Salam Al Shawa, the brand’s SVP of marketing and corporate communications, the business recognised the direction its competitors were taking and was determined to take a different route.

“Others have produced commercials with Nicole Kidman and Jennifer Read full story ›

Source: Marketing Week