By Kyle O'Brien

Your football is now connected. That’s what sports brand Wilson is touting with its new campaign for the Wilson X Connected Football, and it’s using Seattle Seahawks quarterback Russell Wilson as the inspiration for backyard footballers.

The campaign, “The Stadium is Everywhere,” by agency Phenomenon, features teens playing two-on-two football at a local park, one wearing Wilson’s #3 jersey while he uses the Wilson X Connected Football and app. This is backyard ball for the digital era, with kids able to scroll through plays on their phones – conveniently secure in an arm sleeve, much like college and pro Read full story ›

Source: The Drum