By Gillian West

The new Qoros 3 Hatch is doing the talking, and singing, in its latest advert created by BBH China.

Appearing as the central star in a music video, the Qoros 3 introduces itself to the world with its own take on a rap song and some signature moves in order to appeal to China’s younger generation.

Head of branding and advertising for Qoros Auto, Jamie Ahn, explained that the car did “not need the usual celebrity endorsement or hard sell to prove its worth”.

Yu Kung, creative director at BBH China, commented: “Being a new international car brand from China, we refused to Read full story ›

Source: The Drum