Quarter of top 50 UK finance brands have no mobile presence, says IAB report
Almost a quarter (24 per cent) of the 50 top-spending UK finance brands have no mobile presence nor strategy, according to the Internet Advertising Bureau’s (IAB) mobile audit.
The audit, which was conducted between January and February 2014, tracked the mobile presence of finance brands that are the biggest advertising spenders in the UK.
It revealed that 24 per cent of the 50 brands have no mobile site nor app, while 78 per cent of those surveyed don’t have a responsive web design site, albeit far more than their counterparts in the retail and travel sectors, of which only Read full story ›
Source: The Drum
