Quartz president Jay Lauf on how to fix online ads – ‘it’s an empathy problem’
Jay Lauf, the president of digital news outlet Quartz, has weighed in on the many issues facing publishers regarding their online advertising output.
Framing the debate from the perspective of the consumer, Lauf said that “people are fed up with ads that get in their way, slow down load times, and seem designed mostly to trick them”.
He said that it is these issues, “a design problem,” driving the rise in ad blockers among content consumers.
“Advertisers are so fixated on blasting through the noise and publishers are so desperate to monetize that they haven’t noticed just how bad this whole experience has Read full story ›
Source: The Drum
