By Staff Writer

I’ve always seen something magical in advertising. Before becoming an art director, I imagined the industry to be one big spectacle run by magicians who’d design all sorts of new tricks to fill the audience with smiles and wonder. These days, I know that although it might seem like the Greatest Show on Earth, what happens behind the curtain is an entirely different story.

In an industry where the audience is no longer easily surprised, it’s important to come up with new tricks and always have an ace up your sleeve.

If I ran the show, I’d make three simple adjustments to Read full story ›

Source: The Drum