Quickplay on why AT&T is betting on them for the future of their TV services
AT&T acquired Quickplay, the company that focuses on streaming TV over an device in June, to drive home their strategy to deliver “video content wherever and whenever viewers want it.”
Currently, Quickplay provides AT&T’s U-verse TV Everywhere package and will support DIRECTV Now, DIRECTV Mobile and DIRECTV Preview when it launches later this year.
Found Remote spoke with Kavi Maharajh, Vice President of Product Marketing, for Quickplay at IBC 2016. He discussed how AT&T, “truly believed this was the next generation for where they want to take their TV services.”
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Source: The Drum
