By Gillian West

Premium organic dairy brand Rachel’s has joined forces with contemporary lifestyle brand Royal Doulton as part of an on-pack promotion which hopes to drive sales of its Greek Style natural range.

Running until 31 July 2014 the on-pack promotion offers Rachel’s consumers the chance to win one of 10,000 Royal Doulton 1815 bowl and serving board sets worth £65.

“At Rachel’s we aim to deliver the very best eating experiences and enhance dining pleasure, and this is signified by this promotional campaign investment. We believe the partnership with Royal Doulton will appeal to and reward Rachel’s loyal audience, and it Read full story ›

Source: The Drum