By John Glenday

Radiocentre, the trade body for commercial radio companies, has launched a new campaign designed to protect and inform consumers in financial, motoring and retail advertising.

Working in parallel with regulators, government, advertisers and agencies the body will seek alternative means of protecting consumers from on-air warnings, arguing that current rules are ‘barely comprehensible, garbled warnings on advertisements which baffle listeners.’

Research commissioned by Radiocentre found that over 40 per cent of listeners ignored the terms and conditions read out at the end of ads but were more likely to take heed when this information was made more concise.

As such Radiocentre is seeking Read full story ›

Source: The Drum