Radiocentre target John Lewis’ Craig Inglis in second ad asking marketers to spend more ad budget on radio
Radiocentre, the trade body for commercial radio, has revealed the second execution of its targeted marketing campaign, this time aimed at John Lewis’ customer director Craig Inlis.
The new ad takes the form of a ballad dedicated to Craig Inlis, and takes its inspiration from John Lewis’ famous Christmas ads. The ad asks Inlis to “give radio a go”.
Lucky Generals, the creative agency behind the campaign, was briefed to get media decision makers to invest more in radio. To do this, the agency has launched a campaign which targets individual marketers with bespoke songs, asking them to see radio differently.
The campaign Read full story ›
Source: The Drum
