By Natalie Mortimer

Heritage brand Radley is rolling out a new concept across stores in the UK and internationally as it looks to reflect its omnichannel offering.

The new store concept aims to push the brand’s craftsmanship qualities and to “dial up all these elements” for its growing UK and international consumer base.

The new stores will house Radley’s handbag collections and accommodate the growth of new categories including watches and eyewear, while newly designed service points offer click and collect through in-store iPads.

Lucie Watkins, head of creative commented: “We chose to design the new concept in-house, as we felt we know our customers better Read full story ›

Source: The Drum