Radley Yeldar is trying to get brands to adopt a 'Data Dollar' symbol to show when people are exchanging data for a service
Creative agency Radley Yeldar has developed a Data Dollar currency symbol in conjunction with Kaspersky Lab for a stunt designed to gauge how much people are willing to hand over their data to brands.
The agency looked to develop a symbol to publicise the value of consumer data, and in doing so, improve transparency around when consumer data is being exchanged for services.
To do so, it enlisted the talents of English graffiti artist Ben Eine who added his own twist to the drive.
Emily Jeffrey-Barrett, creative lead at RY, told The Drum: “Recognisable, international currency symbols informed the Data Dollar’s Read full story ›
Source: The Drum
