Rankin calls out fashion brands for doing the 'same old shit' as he looks to shake up the industry with The Full Service
By Gillian West
For an industry that prides itself on being ahead of the curve when it comes to marketing the fashion industry is far from on trend. Undervalued by advertising agencies and underserved by the in-house teams and graphic designers it relies on, photographer Rankin reckons it’s an industry filled with the “same old shit” and calling out for the help of his production-led offering The Full Service.
Speaking to The Drum ahead of the agency’s first 2017 launch – a spring/summer campaign for footwear brand Dune (teaser below) – Rankin explains he’s had enough of watching big agencies treat fashion and Read full story ›
Source: The Drum
