By Gillian West

The Royal Bank of Scotland (RBS) has unveiled its first new campaign since appointing Edinburgh’s The Leith Agency last year.

The campaign seeks to promote the bank’s Reward current account and spans TV, cinema, press, outdoor and online.

Head of advertising at RBS, Petra Cameron, commented: “We’re excited to launch our first campaign with The Leith Agency and proud to be producing creative work in Scotland, using Scottish talent.

“This is a tremendous opportunity for us to connect the Royal Bank of Scotland with the people it serves in a meaningful way, as well as making clear the benefits on offer from our Read full story ›

Source: The Drum