By John Glenday

The Royal Bank of Scotland has hired The Leith Agency to oversee its advertising account north of the border following a competitive pitch, its first such appointment in 15 years.

Seeking to build on its Scottish identity, the appointment will see the bank focus on its high street roots as part of a wider strategy to make each of its banking brands number one in their respective markets.

Chris Marsh, RBS interim brand and marketing director said: “We’re delighted with Leith’s appointment, they showed an exceptional understanding of our brand and how we want to serve our customers. We’re also delighted that Read full story ›

Source: The Drum