RBS on why it will nix RBS ties: ‘We’re not the global bank we once were’
The Royal Bank of Scotland is to end its title sponsorship of the Six Nations after admitting that it is “not the global bank we once were”.
The current agreement between RBS and Six Nations Rugby runs up until the end of next year’s tournament but it will not extend due to a tighter focus on its domestic markets. That shift has led the bank to pivot its sponsorship strategy around more local properties and away from global ones, which are consequently more expensive to activate.
Speaking to The Drum, an RBS spokesperson, explained that the decision reflected Read full story ›
Source: The Drum
