Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

R&D investment is only worthwhile when properly planned

on Oct 29, 2014 | 0 comments

Yesterday, the Financial Times ran a story with the punchy headline: “R&D spending has little effect on financial performance”.

However, when you look beyond the headline and dig into the research on the world’s biggest companies conducted by Strategy& – the consultancy formerly known as Booz & Co, you find a slightly more complex scenario.

The relevance to the digital economy is direct. The Government included this sector in their ‘catapult sectors’, a broad brush term for technology and innovation clusters where UK businesses are encouraged to collaborate to turn R&D into new products and services.

After analysing 10 Read full story ›

Source: The Drum