By Ayesha Salim

While Walmart sets itself up to rival fellow tech giant Amazon after agreeing to buy Jet.com last year for $3.3 billion and expanding its business operations in the US, smaller retailers and advertisers are still struggling to target consumers with relevant ads. So how can they become better?

Programmatic leader Xaxis and digital retail media expert Triad Retail Media attempted to answer this question by inviting top industry experts for a day of discussions at its special CES event in Las Vegas. Walmart gets around 140 million customers a week so it was only apt Read full story ›

Source: The Drum