By Emma Ashby

IAB’s latest advertising stats have shown that mobile ad spend has increased 50.8% year-on-year, with ads on mobile making up a massive 38% of overall digital ad spend.

Consumers are becoming increasingly mobile-connected; rather than simply being used as a research channel, mobile is growing as the device used to make purchases, which opens up a range of exciting and creative opportunities for advertising tactics to be used that are unique to mobile.

The very personal nature of the mobile device allows brands to create a one-to-one experience, giving the opportunity to engage with users on a personal Read full story ›

Source: The Drum