By Stephen Lepitak

Facebook has splashed the cash once again, confirming its biggest ever deal at $19bn for the acquisition of WhatsApp. The social network claimed that it doesn’t plan on selling advertising around the platform, but at that price, it is surely only a matter of time before Facebook considers the option. But will brands follow?

The Drum gauged the reaction of those within the marketing industry following the announcement.

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Source: The Drum