Reader's Round-Up: Christmas on the brain
By Naomi Taylor
The Drum Network’s Reader’s Round-Up, gives Drum Network members the opportunity to have their say on the hot topics featured in The Drum’s fortnightly magazine.
The latest issue of The Drum explores the emotions behind the ads that signify that time of year again. Christmas ads, the new cultural commonplace, are on the brain as well as predicted trends for 2016. From selfie data, a show-down of Christmas ads, and personalisation, Drum Network members reply to the issues that are on the top marketer’s minds in The Drum.
Source: The Drum
