By Richard Eyre

Over my time in the media industry I’ve had a crotchety relationship with research. I don’t like to discover that someone’s in-depth study has come up with solutions I find improbable. I recognise that this is not especially professional – believing only the research that supports one’s preconceptions hardly suggests the most receptive of minds.

However, I really like the IAB’s recent Real Living study. Conducted by very groovy research agency Sparkler, the study sheds light – and metrics – on what’s going on in the living room… and if we’re open to them, provokes some big thoughts about Read full story ›

Source: The Drum