By John Glenday

Real Madrid, the world’s most valuable football team, has paired up with Snapchat as part of efforts to extend its dominance on the pitch into the world of social media.

The Spanish giants, valued at $3.26bn, have agreed to become the ephemeral messaging apps first individual sports team with its own account and an ‘official live story’ documenting the squads upcoming clash with Barcelona this weekend.

Fans lucky enough to have tickets to ‘El Clasico’ will have the option to submit photos of the action to a live story feed from their mobile phones, with all submissions being curated by a team Read full story ›

Source: The Drum