By Minda Smiley

In its latest campaign, Pandora is playing up the personalization aspect of its music service with a spot that shows how a person’s favorite song can evoke all sorts of memories and emotions.

Created by agency TwoFifteenMcCann, the spot features real people listening to songs that they love. Each person is then asked how that song makes them feel, and the wide range of responses drives home Pandora’s point that everyone has a deep and personal connection to their favorite music.

Since no songs are actually played in the ad, Pandora hopes that viewers will be drawn in when they hear the Read full story ›

Source: The Drum