Real-time movie Sickhouse short debuts on Snapchat
Many advertisers herald the future of shortform video and the rise of mobile. One media company has taken this trend on board to release a full movie on Snapchat in many, many parts.
Indigenous Media shot over five days (29 April – 3 May) a movie told via the medium of Snapchat. Video shorts released gradually over photo messaging app in real time debuted almost as an experiment on the app, but Mashable reports it amassed millions of views.
The company, having previously worked on Black Swan and In Treatment, were looking to capture a younger audience where it knows it can Read full story ›
Source: The Drum
