By Charlotte McEleny

Media houses such as ESPN and Red Bull have entered into a major partnership with Intel to use its Intel Curie technology to monitor and feedback real-time performance data from athletes.

For athletes, the data produced will be used to optimise and enhance performance, while media partners can use the data to feed into content in real-time.

The idea is to make sports even more relatable and entertaining for audiences, by providing on-screen statistics about their performance in real-time (see video above).

As part of an announcement at CES, ESPN said it would use the technology for its snowboarding coverage of Read full story ›

Source: The Drum