By Naomi Taylor

Red alert, green well-being or blue sweetness? What does your brand’s logo really depict about your core messaging?

80 percent of the visual information we receive from a brand’s logo comes from its colour, provoking a psychological reaction to the brand itself.

Insurance provider Towergate, in collaboration with digital and SEO agency Builtvisible, has created an infographic revealing the role of colour in determining people’s initial impressions of a brand. The research delves into each industry sector, describing what feeling the logo colour emits to the consumer.

The study reveals that colour reactions differ across sectors. For example, red evokes ‘attention’ in the Read full story ›

Source: The Drum