Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Redbull doesn't give you wings, or the promised refund following claim rush

on Oct 9, 2014 | 0 comments

By John McCarthy

Redbull customers expecting a cash reimbursement after the firm was sued for using the misleading ‘Redbull gives you wings’ motto for over a decade may be in for a bit of a disappointment following a high volume of users claiming their share of the payout.

Upon Wednesday’s news that Red Bull does not actually give consumers wings, the drinks firm paid over $13m into a reimbursement account, with those who felt they were misled by the product’s false claim, invited to apply for a refund worth around $10-$15 before 2 March 2015.

However, as the news story was so widely Read full story ›

Source: The Drum