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Reddit partners with Google on new branded video experience

on Oct 15, 2015 | 0 comments

By John Glenday

Social sharing site Reddit has teamed up with Google Cloud Platform to launch a collaborative branded video experience consisting of interviews with successful entrepreneurs.

Dubbed Formative the series will kick off with teaser piece featuring Reddit founder Alexis Ohanian with follow-up subjects chosen by Redditors themselves.

Eight 3-6 minute long clips will be hosted on Upvoted.com will see their subject asked ‘’What was the most defining moment of your life?’ It will also be introduced via a monthly newsletter and pushed on Facebook, Instagram and Twitter.

Ohanian said: “We are excited to create this content for the community at r/entrepreneur and the broader Read full story ›

Source: The Drum