By Jennifer Faull

Reebok has partnered with Fight for Peace, acquiring its fashion brand Luta in the process, as part of its latest drive to establish itself as a socially responsible organisation.

Fight for Peace was established by Luke Dowdney in Rio de Janeiro and London and combines boxing and martial arts training with education and personal development in an effort to help young people in communities affected by crime and violence. Today, in addition to the two branded academies, the training programme has rolled out to over 100 community centres in over 27 countries and helps over 100,000 people.

Meanwhile, the Luta clothing brand Read full story ›

Source: The Drum