Reel change in programmatic: the opportunities in video and mobile ad trading
The industry is being shaped by two broad trends: increased spend on mobile advertising and developments in video.
Rates of tablet ownership are increasing exponentially, whilst traditional PC ownership declines; for instance Gartner forecast in January the global tablet market will increase by 47 per cent during 2014. And where consumers go, advertisers follow: according to the IAB’s Mobile Centre of Excellence, global mobile advertising nearly doubled last year – jumping from $10bn to $19.3bn.
The trend is echoed here in the UK, where eMarketer predicts mobile advertising will overtake the newspaper and magazine market next year, and surpass TV ad spend Read full story ›
Source: The Drum
