Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Refinery29 announces new female-empowering content, more stars, new partnerships with TV

on May 4, 2017 | 0 comments

By Kyle O'Brien

Rebel and a Basketcase

Refinery29, a digital media company for young women, marched out stars of television, music and their own digital channels to tout its upcoming content at a NewFronts presentation Wednesday (May 3) afternoon in New York.

The presentation came off more as a frenetic, loud and energetic variety show, filled with colors, stars and plenty of hype, fitting of its audience of millennial and Gen Z women and girls.

The digital channel announced a slate of new programming that supports the company’s theme “Our Party is Women” which includes collaborations with Willow Smith, Zosia Mamet, Rashida Jones, Chloe x Read full story ›

Source: The Drum