By Rebecca Stewart

Back in December domestic violence charity Refuge adapted its approach to social, launching a rigidly targetted seasonal campaign to raise awareness of children affected by abuse in home.

Created by BBH and supported by Facebook, who gifted all media space, the #GiveThemRefuge drive debuted on Christmas Eve with a hard-hitting film calling for donations to help support Refuge’s specialist services.

The creative was shot in the style of a home movie and was designed to appear alongside the many happy festive scenes which seem to pervade the social network during the festive period.

While fictional, the film was Read full story ›

Source: The Drum