By Doug Zanger

In a bold retail move, specialty outdoor retailer REI, the largest consumer co-op in the United States, is eschewing the consumerism of Black Friday and encouraging people to spend the day after Thanksgiving outside.

All 143 of REI’s retail locations, its HQ and two distribution centers will be shuttered — and all of their 12,000 employees will be paid on this off day. To encourage the movement, REI is inviting customers and visitors to REI.com to #OptOutside.

The REI.com site will feature a black takeover screen to encourage customers to take part as well on 27 November.

Jerry Stritzke, President and Read full story ›

Source: The Drum