By Jessica Goodfellow

Cider-maker Rekorderlig has kicked off its Swedish-inspired summer marketing campaign, Midsommarstang, with a front cover wrap of London-based magazine Time Out as part of a month-long partnership.

The brewing company has tapped into its Swedish roots for its Midsommarstång campaign, bringing a Swedish midsummer tradition to the UK.

A pop-up festival will accompany the Midsommarstång campaign, offering consumers the opportunity to sample the games, food, music and atmosphere of a Swedish midsummer celebration, together with some Rekorderlig cider.

To promote the campaign and event, the cider brand has partnered with Time Out for a month-long series of content-lead elements, launching today with a Read full story ›

Source: The Drum