By Bennett D. Bennett

For Atlanta’s 22squared to deliver results for its eclectic roster — from Publix to Costa Rica Tourism — it needs eclectic creatives like copywriter Madeline Adams to deliver hits every single time.

It helps that Adams already is a hitmaker. For the past couple of years, she’s been delivering intelligent, catchy (and at times, thumb-stopping) work for brands like Baskin Robbins and The Home Depot. But even before the SCAD grad started lacing together thorough headlines, she’d been penning verses worthy of NPR’s and Pitchfork’s, and Allmusic’s attention.

Nowadays, she fronts the Georgia-based band Read full story ›

Source: The Drum