By Jennifer Faull

The Post Office is harnessing one-time social media trailblazer – Klout – to help it work out who it should be prioritising online and who could be useful in future marketing campaigns.

The retailer has been on a mission for the past few years to reestablish the brand amongst consumers which has seen it invest heavily in overhauling stores and marketing. Reflecting that online and harnessing the power of brand advocates has become vital, but the myriad of tools it was using previously have made it challenging to streamline efforts in the way it needs – until now.

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Source: The Drum